Sales promotion for Latin American products
نویسندگان
چکیده
منابع مشابه
Sales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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ژورنال
عنوان ژورنال: Intereconomics
سال: 1975
ISSN: 0020-5346,1613-964X
DOI: 10.1007/bf02929411